2023 New Toyota Prius

The Toyota Prius has been redesigned for 2023 and is arriving on our lots soon! Starting at $27,450,* this new hybrid has an all-new captivating design with advanced tech and fuel efficiency with up to 57 mpg.**

Performance



The new 2.0L 4 cylinder engine can get up to 196 hp and is powerful enough to go 0 to 60 mph in 7.2 seconds. It also offers four different driving modes: ECO Mode, EV Mode, Power Mode and Normal Mode. EV Mode lets the Prius operate fully on battery power for short distances. ECO Mode maximizes fuel efficiency. Power Mode provides sharper acceleration. Lastly, Normal Mode maximizes fuel economy and performance.

Technology

There are many new technological upgrades to the Prius including Advanced Park assist, digital key capability, and a panoramic view monitor.



Advanced Park will assist you with parallel parking or backing up into a space. This is a hands-free parking system that uses cameras and sensors to properly navigate the space and find the perfect spot.



Digital Key Capability with available Remote Connect will use your Bluetooth-connected phone to unlock/lock the vehicle, as well as start or stop it.



The Panoramic View Monitor now gives you a 360° birds-eye view of your Prius to help you check your surroundings.

Safety & Convenience

There are several safety features to give you peace of mind when driving. Some available safety features are Blind Spot Monitor with Rear Cross-Traffic Alert, safe exit assist, hybrid battery warranty, and ToyotaCare.



The Blind Spot Monitor with Rear Cross-Traffic Alert will help look out for your safety by warning you when another vehicle enters your path, whether that be on the side of your car when you are changing lanes, or behind your car when you are backing out of a parking spot. The lights and warning tone will alert you if a vehicle is in your path.



Safe exit assist is a new feature that uses sensors inside the rear bumper that helps detect approaching vehicles or bicycles from the rear to determine if there will be a collision if the door opens. An audible alert as well as a visual alert will appear on the side mirror.



For peace of mind, every Toyota Hybrid Battery in any 2023 model car comes with a warranty of 10 years or 150,000 miles, whichever comes first.***



Lastly all new Toyota vehicles come with no cost maintenance for scheduled service for 2 years or 25,000 miles and extended 24 hour roadside assistance for the first 3 years with unlimited mileage.

To check available 2023 Toyota Prius inventory at all of our Lia locations, please visit: https://www.liacars.com/searchnew.aspx?Year=2023&Model=Prius

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** MSRP excludes the Delivery, Processing, and Handling of $1,095 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra, Toyota Crown), $1,335 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra and Tundra Hybrid). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling” and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota’s overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Excludes taxes, title and license and distributor and dealer options and accessories. Actual dealer price will vary.

** Projected EPA-estimated 57 city/56 hwy/57 combined mpg rating for 2023 Prius LE FWD, 53 city/54 hwy/54 combined mpg rating for 2023 Prius LE AWD, 52 city/52 hwy/52 combined mpg rating for 2023 Prius XLE and Limited FWD, and 49 city/50 hwy/49 combined mpg rating for 2023 Prius XLE and Limited AWD as determined by manufacturer. EPA estimates not available at time of publishing. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.

*** For Toyota hybrid, plug-in hybrid, fuel cell and battery electric vehicles beginning model year 2020, the hybrid (HV) battery is covered for 10 years from date of first use or 150,000 miles, whichever comes first. Coverage is subject to the terms and conditions of your New Vehicle Limited Warranty. See Owner’s Warranty and Maintenance Guide

Tags: 2023, cars, prius, Toyota, Toyota Prius
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