The Lia Auto Group

JOIN TEAM LIA For Their Third Annual Ride on Sunday, June 3, 2012

On June 3, 2012, The Lia Auto Group's TEAM LIA" will join with other individuals and teams at Saratoga High School to ride in the 2012 Tour de Cure. The American Diabetes Association's Tour de Cure event is the largest cycling event for diabetes with over 80 events across the country. TEAM LIA wants to encourage our staff and customers to ride along with us as we work to raise awareness and funds to support the important efforts of the American Diabetes Association to find a cure for this deadly disease.

Our Goal and Rewards: 

Our goal is to raise $20,000 and we need your help to achieve it, whether you donate to our team or ride along with us on June 3rd! All participants' registration fee will be provided by Team Lia. Use promo code "LIA."

• Raise $250 to receive a Team Lia Tour De Cure Shirt

• Raise $500 get Team Lia Tour De Cure Shirt and a 1 year Gold's Gym membership

• Raise $1500 get Team Lia Tour De Cure Shirt, 1 year Gold's Gym membership and a gift certificate towards a NEW BIKE!

Want More Information? Register To Ride? Make A Donation?:

Visit http://main.diabetes.org/goto/TEAMLIA or contact our Team Leader, Theresa at tlazzari@liacars.com.
 

LIA TOYOTA OF WILBRAHAM DONATES $5,000 TO SPONSOR THE BAYSTATE CHILDREN'S HOSPITAL RADIOTHON | Toyota to Provide a Matching Grant of $5,000 for a total of $10,000

January 2012 - Lia Toyota of Wilbraham and the Lia Auto Group will be the official Driving for Miracles Sponsor for the Baystate Children's Hospital 11th Annual Radiothon. Lia Toyota will make a company donation of $5,000 and a matching donation will come from Toyota Motor Sales, U.S.A.

The Radiothon that will take place at the Children's Hospital on February 16th, February 17th and February 18th is crucial to raising funds that translate into no-cost, state of the art, pediatric healthcare for area youth in need, through the local chapter of the Children's Miracle Network and Baystate Children's Hospital. The Radiothon has raised more than $1.7 million in the past 10 years and has supported thousands of children who come from all across New England, giving them healthier futures and longer lives to accomplish their dreams.

Lia Toyota and the Lia Auto Group are proud to be involved in the Baystate Children's Hospital Radiothon efforts, and they have a firm commitment to giving back to their community consistently throughout 2012. Michael Lia, co-president of the Lia Auto Group has stated that, giving back to our community is a direct result of the success of the Lia Auto Group; without the community, we would not be where we are today.

The Toyota Dealer Match program helps enable dealer contributions to make a great impact on the community. Starting in 1991, Toyota has collectively matched over $500 million dollars to non-profit organizations. Like Lia, they are guided by a strong belief in serving the communities in which they do business.
 

Lia Toyota OF Wilbraham gives back to it's Community with a $5,000 Donation to the Open Pantry Springfield | Toyota to Provide a Matching Grant of $5,000 for a Total of $10,000

Springfield, MA - November/December 2011 - Lia Toyota in Wilbraham presents $5,000 to the Open Pantry in Springfield, who also received a matching donation from Toyota Motor Sales, U.S.A. as the Holiday Food Drive Sponsor.

The Toyota Dealer Match Program enables dealer contributions to make a greater impact on the community. Since 1991, Toyota has contributed more than $500 million to non-profit organizations, and has always been guided by a strong belief in serving the communities where it does business.

Lia Toyota and the Lia Group are proud to be a part of the community and plan on continuing their community involvement in 2012. Michael Lia, Co President of Lia Auto Group has stated Giving back to our community is a direct result of the success of the Lia Auto Group, without them we wouldn't be where we are today.

The Open Pantry of Springfield served a record number of people; 2,055; this past holiday season through their Holiday Meal program, thanks in part to Lia Toyota and the Lia Group.

A community pillar, the Open Pantry has striven for the past 35 years to provide free, hot meals to anyone in the community who are in need, or without company on Thanksgiving and Christmas. They also provide year-round temporary shelter to the less fortunate, basic health services, a stocked food pantry for low-income families, a comprehensive teen parent program, and well as a substance abuse program for women.
 

five Connecticut Lia Locations band together to collect toys for We Are The Children organization

This holiday season, our five Connecticut Lia Locations - Lia Honda Enfield, Lia Hyundai Enfield, Lia Nissan Enfield, Lia Volkswagen Enfield and Lia Hyundai in Hartford - banded together to collect toys for the We Are The Children (WATC) organization.

The WATC partners with the United Way to throw a giant Christmas party on Christmas day for needy families in the greater Hartford area. 2011 will mark the organization's 26th year in providing this service. This year, they are expected to host 900 kids - a record number - who would otherwise go without a hot meal, presents and merriment on Christmas day.

Each of our dealerships provided a vehicle, wrapped with holiday cheer, in the center of their showroom as a collection point for customers and employees to drop off their donations. In addition to the month-long collection, Lia Honda of Enfield hosted 96.5 TIC this past Saturday, in an effort to raise toys, gadgets,& gizmos for the older kids. Anyone who stopped into the store between 9AM and 1PM on Saturday Dec 17th with a toy valued at $25 or more received a $50 Lia Gift card. The response was fantastic! Digital cameras, iPods and DVD players were among some of the generous gifts brought in.

Together, we successfully raised over 400 toys to donate to the We Are The Children holiday party.

To date, WATC is a 100% volunteer-driven organization and maintains a 501 (c) 3 status, with all goods & services donated through local community members. The Lia Auto group is extremely proud to have had the opportunity to contribute to their organization. Look out for future toy collection vehicles in a showroom near you!
 

The Lia Auto Group is Going Pink with Susan G. Komen to Fight for a Cure!

For the month of October 2011, the Lia Auto Group partnered with the Susan G. Komen Fight for the Cure to eradicate breast cancer. In recognition of National Breast Cancer month, Lia donated a portion of the proceeds to the Fight from every new and used vehicle sold between October 5 and 31st.*

A clear leader in the fight against breast cancer, the Susan G. Komen foundation has invested over $1.9 billion in the past thirty years, in an effort to make Susan's dream of finding a cure a reality. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find a cure.

Education, screening, and treatment are currently considered to be the best tools to reduce mortality from breast cancer, and the money raised from the dealerships will be donated locally to each individual Komen Foundation Affiliate to accomplish these goals.

It's simple, buy a vehicle from any Lia location this month for the best price, the best selection, and support a great cause!*

*The Lia Group committed to $5 per retail vehicle sold in October 2011 between 4 markets (Sue G Komen Connecticut, Sue G Komen Mass, and Sue G, Komen Northern NY, Sue G. Komen Western NY).
 

6th Annual Coaches vS Cancer Basket Ball event

For the 6th consecutive year, the Lia Auto Group proudly partnered with the American Cancer Society in sponsoring their Coaches vs Cancer Basket Ball. Proceeds support the American Cancer Society's efforts to eliminate cancer. For every dollar donated, Lia matched up to a grand total of $5,000.

Coaches vs. Cancer is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC). The initiative empowers basketball coaches, their teams, and local communities to make a difference in the fight against cancer. In sharing personal experiences and increasing community involvement, the organization promotes year-round healthy living and engages in fund-raising activities and advocacy programs. Since 1993, Coaches has raised nearly $60 million for the American Cancer Society.

The 2011 Coaches vs Cancer Basket Ball was held Wednesday, November 2, 2011, at the Hilton Garden Inn on Hoosick Street in Troy, NY. Local hoop rivals, Siena coach Mitch Buonaguro and University at Albany coach Will Brown, teamed up to host the event. ESPN Commentator Freddie Coleman was the evening's Master of Ceremonies. St. John's University's Men's Basketball coach Steve Lavin was presented the Fighting Spirit Award for his brave fight against cancer, all the while maintaining his commitment to the Coaches initiative.

RAISING MONEY FOR THE BAYSTATE REGIONAL CANCER PROGRAM & THE JIMMY FUND

Amherst, MA - In 1997, 11-year-old Katelynn Battista lost her battle to cancer. She was a patient at the Jimmy Fund Clinic of the world-renowned Dana-Farber Cancer Institute and Baystate Medical Center in Springfield MA. Katelynn's family, local Mix 93.1 radio personalities Dan Williams and Kim Zachary and USPS worker Steven Stark decided to celebrate Katelynn's life. They put together Katelynn's Ride - a cycling fundraising event which benefits research and cancer treatment at Baystate Regional Cancer Programs Pediatric Oncology and Dana-Farber Cancer Institute through its Jimmy Fund.

Since 2001, Katelynn's Ride has raised more than $1.3 million. This year's Ride will take place Sunday, June 5th at Hampshire College.

KRide participants are comprised of all ages and skill levels. Those participants can choose between riding 10, 25, 50, or 100-mile loops - each begins and ends at Hampshire College. Katelynn's family and friends will join the 400 cyclists and 100 volunteers, with representation from Massachusetts to as far away as Alaska.

The post-ride celebration includes a barbeque and live entertainment by the Brian Jarvis Band. There will also be activities for the family, including face painting, magic shows and a visit from the Forest Park Petting Zoo. Katelynn's Ride will also host Baystate's state-of-the-art mobile blood donor unit.

To donate, participate or learn more, please visit http://main.kride.org/event-info/.

The Lia Auto Group is proud to be a sponsor of Katelynn's Run. We look forward to helping them with their continuous fundraising efforts.
 

Lia Auto Group Sponsors Country Concert to Benefit St. Jude Kids

Springfield, MA - The Lia Auto Group is proud to sponsor the Kix 97.9 "Country Cares for St. Jude Kids" Concert staring Gretchen Wilson with special guest star, Randy Houser on July 8, 2010, at the MassMutual Center. All proceeds from this concert will benefit St. Jude Children's Research Hospital.

St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tennessee, St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family's inability to pay.

Tickets are on sale now for this great benefit concert at ticketmaster.com or click on the "Country Cares for St. Jude's Kids" icon at www.kix979.com.

The Lia Auto Group is honored to sponsor this concert and help St. Jude's Children's Research Hospital continue its mission of finding cures and saving children fighting deadly diseases. To learn more about Country Cares for St. Jude Kids visit www.countrycares.org.
 

The Lia Auto Group joins The Northeast Parent & Child Society to recognize 2010 award recipients

NY- The Northeast Parent & Child Society, a nonprofit organization working to protect children, preserve families, and strengthen the communities they serve, is holding their 2010 Champions for Children of the Capital Region Awards. The banquet which will be held on May 4, 2010 at the Hilton Garden Inn Troy, honors an individual, corporation, nonprofit, and kids helpingkids for the outstanding work they do in the community to better the lives of children. This year the Northeast Parent & Child Society is honoring M. Christian Bender, BBL Construction Services, Gilda's Club and Best Buddies.

The Lia Auto Group is thrilled to join the Northeast Parent & Child Society and other local businesses and community leaders in recognizing these deserving winners. All net proceeds from the event will go to support the Northeast Parent and Child Society's award-winning programs and provide for the safety, self-sufficiency and well being of those in need of care.

For more information on the event and the award recipients CLICK HERE.
 

The Lia Auto Group Teams up with ACS Relay for Life

Enfield, CT- The American Cancer Society's 2010 Relay for Life of Suffield will be held on June 5-6 at Suffield Middle School. The Lia Enfield stores have teamed together to be a Gold Sponsor for the Relay. Each of the four Lia Enfield stores will also work individually to raise funds in support of the American Cancer Society's goal to eliminate cancer as a major health problem.

Relay for Life is an event that gives communities a chance to celebrate the lives of people who have battled cancer, remember loved ones lost, and fight back against the disease. Because cancer never sleeps, the Relay will be an overnight event.

At the Relay, teams of people will camp out at Suffield Middle School and take turns walking or running around the school's track. Each team is asked to have a representative on the track at all times during the event.

The American Cancer Society's mission is to prevent cancer, save lives and diminish suffering from cancer, through research, education, advocacy and service. The Lia Auto Group is proud to help the American Cancer Society in this extraordinary endeavor and encourage staff and customers to join the fight against cancer. To sponsor a Lia Employee or to participate in the Relay for Life of Suffield, visit the Suffield Relay for Life webpage or contact Robin Derose at (860) 741-3401 or rderose@liacars.com.
 

The Lia Auto Group consistently credits their success to the communities they serve, and they firmly believe in giving back.

For the past several years, the Lia Auto Group has donated to the Enfield Food Shelf each December as part of their group-wide holiday food drive. This year, the four Lia Dealerships in Enfield -- Honda, Hyundai, Nissan and Volkswagen -- have officially established an annual partnership with the Enfield Food Shelf.

Beginning on March 15, 2010, all Lia Auto Group Enfield dealerships will be "drop off" locations for the Enfield Food Shelf. Customers will be encouraged to donate nonperishable items when they visit the dealerships and staff will receive weekly payroll stuffers reminding them of partnership and encouraging them to donate as well.

The Enfield Food Shelf, a nonprofit volunteer organization affiliated with the Enfield Conference of Christian Churches, is dedicated to ensuring that no Enfield resident goes hungry because of a lack of resources. From its humble beginning, hundreds of volunteers have contributed to the Enfield Food Shelf, effort to provide food to the families in need and the Lia Auto Group is proud to be a part of that important endeavor.

For more information, visit the Enfield Food Shelf web site, www.enfieldfoodshelf.org.

Springfield School Volunteers (SSV), a non-profit organization that has been reaching out to the community on behalf of the children of the Springfield Public Schools since 1969, manages the Springfield Partners in Education Program. This innovative educational program brings businesses, colleges and other organizations resources to the Springfield Public Schools.

Each year, over 200 organizations contribute material and human resources, with many serving as School Partners to one or more of the Springfield Public Schools. Lia Toyota of Wilbraham recently became a School Partner with Warner Elementary School. Through this partnership, General Manager Bryce Piper (pictured to right with SSV Warner Partnership Director, Dr. Stennett, signing volunteer agreement) and several of his employees will each mentor a student at Warner Elementary for approximately one hour each week.

Every year SSV brings more than 2,000 volunteers into the Springfield Public Schools. Volunteers serve as tutors, mentors and in a variety of other capacities to help students and teachers in the educational process. Lia Toyota of Wilbraham is excited to be a part of this dynamic program!
 
To learn more about how to get involved, visit their web site, www.springfieldschoolvolunteers.org, or call 413-787-7015.