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Team Lia Picks up Their Bikes for the American Diabetes Association
Saratoga, NY- On June 6, 2010 The Lia Auto Group and Team Lia joined other individuals and businesses at Saratoga High School to ride in the 2010 Tour de Cure to benefit the American Diabetes Association (ADA). Although the weather was bleak, there was still a great turn out with over 1,000 riders, including six Team Lia riders!
The Tour de Cure is a series of fundraising cycling events held in 43 states nationwide to benefit the ADA, with routes designed for everyone from the occasional rider to the experienced cyclist. Team Lia invited both staff and customers to not only donate but to join our team and ride with us in the 2010 Tour de Cure.
The 6 riders who represented Team Lia this year raised more than $5,600 in Tour donations to support of the ADA's mission to prevent and cure diabetes and to improve the lives of all people with diabetes. The money donated to the Tour de Cure goes directly to the ADA's communities for outreach programs, advocacy, and research.
Thank you to everyone who participated in the Tour and who donated to Team Lia this year! We look forward to next year's Tour de Cure and hope more people will join us for this great event!
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 Lia Auto Group Sponsors Country Concert to Benefit St. Jude Kids
Springfield, MA - The Lia Auto Group is proud to sponsor the Kix 97.9 "Country Cares for St. Jude Kids" Concert staring Gretchen Wilson with special guest star, Randy Houser on July 8, 2010, at the MassMutual Center. All proceeds from this concert will benefit St. Jude Children's Research Hospital.
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tennessee, St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family's inability to pay.
Tickets are on sale now for this great benefit concert at ticketmaster.com or click on the "Country Cares for St. Jude's Kids" icon at www.kix979.com.
The Lia Auto Group is honored to sponsor this concert and help St. Jude's Children's Research Hospital continue its mission of finding cures and saving children fighting deadly diseases. To learn more about Country Cares for St. Jude Kids visit www.countrycares.org.
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 The Lia Auto Group to support 2010 International Awareness Day
Albany, NY- The Vescula Birthmarks Foundation (VBF) will hold their second Annual Challenge, "Walk/Run for Birthmarks" on May 14, 2010 at the Crossings in Colonie from 5-8pm. This event will feature a 1 Mile Walk and USATF Certified 5K Run as well as plenty of festivities geared for children and adults including vendors, food, and entertainment in honor of VBF's international Day of Awareness.
The VBF is an international charitable organization that networks families affected by a vascular birthmark, tumor, or syndrome to the appropriate medical professionals for evaluation and/or treatment. The VBF also provides informational resources as well as sponsors physician education, research, and programs that promote acceptance for living with a birthmark.
The Lia Auto Group is proud to once again be a sponsor for this wonderful family event. Over 300 people attended last year and the Lia Auto Group is looking forward to helping make this year's event another successful one for the VBF and the many families they help.
For mor information on VFB and the "Walk/Run for Birthmarks" visit www.birthmark.org.
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 The Lia Auto Group joins The Northeast Parent & Child Society to recognize 2010 award recipients
NY- The Northeast Parent & Child Society, a nonprofit organization working to protect children, preserve families, and strengthen the communities they serve, is holding their 2010 Champions for Children of the Capital Region Awards. The banquet which will be held on May 4, 2010 at the Hilton Garden Inn Troy, honors an individual, corporation, nonprofit, and kids helpingkids for the outstanding work they do in the community to better the lives of children. This year the Northeast Parent & Child Society is honoring M. Christian Bender, BBL Construction Services, Gilda's Club and Best Buddies.
The Lia Auto Group is thrilled to join the Northeast Parent & Child Society and other local businesses and community leaders in recognizing these deserving winners. All net proceeds from the event will go to support the Northeast Parent and Child Society's award-winning programs and provide for the safety, self-sufficiency and well being of those in need of care.
For more information on the event and the award recipients CLICK HERE.
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 The Lia Auto Group Teams up with ACS Relay for Life
Enfield, CT- The American Cancer Society's 2010 Relay for Life of Suffield will be held on June 5-6 at Suffield Middle School. The Lia Enfield stores have teamed together to be a Gold Sponsor for the Relay. Each of the four Lia Enfield stores will also work individually to raise funds in support of the American Cancer Society's goal to eliminate cancer as a major health problem.
Relay for Life is an event that gives communities a chance to celebrate the lives of people who have battled cancer, remember loved ones lost, and fight back against the disease. Because cancer never sleeps, the Relay will be an overnight event.
At the Relay, teams of people will camp out at Suffield Middle School and take turns walking or running around the school's track. Each team is asked to have a representative on the track at all times during the event.
The American Cancer Society's mission is to prevent cancer, save lives and diminish suffering from cancer, through research, education, advocacy and service. The Lia Auto Group is proud to help the American Cancer Society in this extraordinary endeavor and encourage staff and customers to join the fight against cancer. To sponsor a Lia Employee or to participate in the Relay for Life of Suffield, visit the Suffield Relay for Life webpage or contact Robin Derose at (860) 741-3401 or rderose@liacars.com.
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 In 2008, Will Hladun became one of more than 300,000 children in the US living with complex chronic conditions that may lead to death in childhood. Brave Will, as he was known to his thousands of closest friends, courageously battled a rare form of cancer that was diagnosed when he was just two months of age. Despite a poor prognosis, he challenged cancer for nearly six months, before succumbing to the disease on February 6, 2009, a week before his seven-month birthday.
The Brave Will Foundation, a tribute Will Hladun's difficult battle, works to provide services and support for other children with life-threatening illnesses until a cure can be found. The nonprofit organization takes a family-centered approach to all aspects of palliative care and strives ensure that the needs of the child and his/her family are being met throughout all stages of care.
On April 24, 2010 the Brave Will Foundation will host its 1st Annual Evening of Will Power at the Preservation Hall in Saratoga Springs. The death of a child is a life-altering experience-one that is difficult to overcome without the necessary support. The Lia Auto Group is proud to be a sponsor of the fundraiser and support The Brave Will Foundation in their endeavor.
To learn more about The Brave Will Foundation and how you can support them visit www.bravewill.org.
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The Lia Auto Group consistently credits their success to the communities they serve, and they firmly believe in giving back to those communities.
For the past several years, the Lia Auto Group has donated to the Enfield Food Shelf each December as part of their group-wide holiday food drive. This year, the four Lia Dealerships in Enfield -- Honda, Hyundai, Nissan and Volkswagen -- have officially established an annual partnership with the Enfield Food Shelf.
Beginning on March 15, 2010, all Lia Auto Group Enfield dealerships will be "drop off" locations for the Enfield Food Shelf. Customers will be encouraged to donate nonperishable items when they visit the dealerships and staff will receive weekly payroll stuffers reminding them of partnership and encouraging them to donate as well.
The Enfield Food Shelf, a nonprofit volunteer organization affiliated with the Enfield Conference of Christian Churches, is dedicated to ensuring that no Enfield resident goes hungry because of a lack of resources. From its humble beginning, hundreds of volunteers have contributed to the Enfield Food Shelf, effort to provide food to the families in need and the Lia Auto Group is proud to be a part of that important endeavor.
For more information, visit the Enfield Food Shelf web site, www.enfieldfoodshelf.org.
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 Springfield School Volunteers (SSV), a non-profit organization that has been reaching out to the community on behalf of the children of the Springfield Public Schools since 1969, manages the Springfield Partners in Education Program. This innovative educational program brings businesses, colleges and other organizations resources to the Springfield Public Schools.
 Each year, over 200 organizations contribute material and human resources, with many serving as School Partners to one or more of the Springfield Public Schools. Lia Toyota of Wilbraham recently became a School Partner with Warner Elementary School. Through this partnership, General Manager Bryce Piper (pictured to right with SSV Warner Partnership Director, Dr. Stennett, signing volunteer agreement) and several of his employees will each mentor a student at Warner Elementary for approximately one hour each week.
Every year SSV brings more than 2,000 volunteers into the Springfield Public Schools. Volunteers serve as tutors, mentors and in a variety of other capacities to help students and teachers in the educational process. Lia Toyota of Wilbraham is excited to be a part of this dynamic program!
To learn more about how to get involved, visit their web site, www.springfieldschoolvolunteers.org, or call 413-787-7015.
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Bill Lia Sr. seated with sons, Vincent Lia, Michael Lia and Bill Lia Jr., left to right.
| The Lia Family Presented the Beacon of Hope Award at the Gala of Hope 2009
Since 2006, the Lia family has generously supported the Coaches v Cancer program, raising awareness of the cancer issue and over $60,000 in support. Coaches v Cancer is a collaboration between the American Cancer Society and the National Association of Basketball Coaches. This initiative was first launched in the Capital Region three years ago, and the Lia Family was among the first to offer support. |
Known for their creativity, the Lia Family is always trying something new to generate excitement. Last year, the Lia Auto Group donated a 2009 Toyota Camry to be awarded via a reverse raffle, with all proceeds benefiting the American Cancer Society. The reverse raffle is a popular fundraising method in which money raised over time; non-winning numbers announced before the close of the event in order to spur on additional ticket sales, and the winning ticket is drawn last. After several months of generating funds via raffle, the Lia's were able to present a check for $30,000 to Coaches v Cancer on Saturday December 6, 2008 during the Siena vs. U Albany basketball game at the Times Union Center.
While financial support is a significant part of the Lia Groups partnership with the American Cancer Society they also play an integral role in transporting cancer patients to life saving treatment. Many patients in the Capital Region rely on
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our Road to Recovery program, staffed in part by drivers from the Lia Auto Group Dealerships. Because of their volunteerism, ACS has been able to provide over 3,000 rides for cancer patients this year, and the requests continue to increase.
This year the Lia Family is generously taking on the VIP Underwriter Sponsorship of the Coaches v Cancer Ball on October 8th 2009 at The Egg in Albany. Click on the Coaches v Cancer link located on the Liacars.com homepage for more details and to purchase your tickets.
The Lia Family is a consistent supporter of non-profit programs in our community. Liacares.com is dedicated to sharing information about their involvement in various other charities, including Center for Disabled Services, Hannah's Hope Fund, Juvenile Diabetes, Northeast Regional Food Bank and many other organizations. They serve as a true model of philanthropy in the Capital Region, and the strong partners in our fight against cancer. |
| | Vincent Lia, Bill Lia Jr. and Michael Lia present a check for $30,000 to the Coaches vs. Cancer program, as Rose Siggia of the American Cancer Society looks on. |
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 Anne Marie McLoughlin of Albany Wins a 2008 Lia Infiniti G35
Car Raffle Raises Nearly $50,000 to Benefit Northeast Parent & Child Society
June 8, 2008; Latham, New York - Nearly 100 supporters, friends, and employees from Lia Infiniti and Northeast Parent & Child Society gathered today to watch someone's dreams come true.
Nervous anticipation and pure excitement prevailed at the Lia Infiniti dealership in Latham as hopeful winners waited for Bill Lia, Jr. to pick the winning ticket and announce the name. You could call it karma, divine intervention, or just plain good luck. Whatever it was, it stunned Anne Marie McLoughlin, who screamed when she heard her name called. "What a great reaction!" Bill Lia, Jr. exclaimed. A resident of Albany, Anne Marie says she knew from the beginning that she was going to win the car. When she first saw the raffle advertisement in the Times Union, it seemed to be calling her name. She ignored the ad, but it kept popping out at her. Anne Marie finally cut the ad out of the newspaper and put it on her refrigerator. Eventually she bought the winning ticket at the Lia Infiniti dealership.
Raffle proceeds totaling nearly $50,000 will benefit the thousands of children and family members served by Northeast Parent & Child Society.
Bill Lia, Sr. began his automotive business in 1979. The Lia family supports many charities, including the American Cancer Society, Cystic Fibrosis Foundation, Juvenile Diabetes Research Foundation, Regional Food Bank, and Northeast Parent & Child Society.
Northeast Parent & Child Society provides a full array of residential, special education, family foster care, children's  mental health, family preservation, and career development programs, and since 1888 we have helped more than 100,000 of the most troubled members of our community change their lives for the better. For more information, please visit www.neparentchild.org.
PICTURE ABOVE: (left to right) Bill Lia, Jr., Northeast Director of Special Events, Julie Card, Anne Marie McLoughlin, Michael Lia, and Northeast President and CEO Dr. James F. Johans at the Lia Infiniti dealership in Latham.
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> American Cancer Society
> Northeast Parent & Child Society
> Coaches vs. Cancer > Choices 301
> Springfield School Volunteers
> Enfield Food Shelf
> Brave Will Foundation
> New York State Troopers PBA
> Schenectady JC Little League
> Schenectady Police Benevolent
Assoc.
> Pine Bush Girls Softball
> Valley Cats
> DiCaprio Park Pavilion in Guilderland
Guilderland Soccer Club
> Center for Disabled Golf Outing
> Siro's Cup - Center for Disabled
> Hannah's Hope Fund
> Thomas Patrick Morrison Foundation
> Dance Crazy - Dancing with the Stars
> Polycystic Kidney Disease Walk
> Albany Annual Columbus Day
Parade & Italian Festival
> Regional Food Bank of NENY > Chef's & Vintner's Harvest Dinner
> Liza's Legacy Foundation
> Juvenile Diabetes Research
Foundation - Silver Sponsor 3k
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